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Original New Times Article (Sat., Aug. 22, 9 p.m., 2009) - 
http://www.miaminewtimes.com/content/printVersion/1796821/

If there really were an explosion this Saturday at Cinema Paradiso, this is what the authorities would find in the rubble: artists, writers, filmmakers, musicians, performers, beer bottles, and movie candy. Organized by Under Lab Studios, a self-described “emerging artist movement,” The Auteur Explosion is a monthly event that seeks to bring together local practitioners of the creative arts. 

The ninth incarnation of this cultural hoedown will feature live music by Pretty Please, Casual Suspects, and MindYou; a tango and contortion show by two women calling themselves “the Jade Goddess and Vanessa Goz”; films by Neranjan Venom, Chi-Chi TV, and Andrew Colton; and art by Kris Garloff, Bhavna Bhen, and Angela Wilford. The evening begins at 9 and doesn’t quit until 2 the next morning. Admission is free. 
Sat., Aug. 22, 9 p.m., 2009

 

As I walk up to the so familiar door with a stenciled "1835" imprinted on its face, I felt a bit of sadness as if I was walking into a funeral. See, this would the last time this small warehouse turned recording studio would ever be called Reverse Polarity Studios. You may have heard of the name, or perhaps some of the names that have branched out from this conglomerate family tree such as: DJ Immortal, The 7D, Underlab Studios, Hip Hop Elements, Renda Writer, Nocternal Music and so many more. All of these people have called 1835 Mears Pkwy in Margate, "home" or "office" at some point during its life.
 
If these walls could talk, they would say nothing because Reverse don't snitch. They will simply say "Shit went down, and great music was made." 
 
I opened the door and was greeted by Flawless the MC as I walked right up to the middle of a blunt cipher and I just so happened to be NEXT. My timing is impeccable. Always. As we blazed, some still seemed in disbelief of this proverbial fork in the road. Was this DENIAL? Are we grieving? I pondered. 
 
I looked around to flashing memories vividly embodying me as if it were a quantum leap to the days I watched DJ Immortal giving private DJ lessons (a precursor to his now heavy involvement with SCRATCH ACADEMY) while I sat on the couch sketching my next painting. I thought of Jared Cole and his guitar. I thought of DJ Reakt who tagged his name on the now visible hard concrete floor. I thought of the now defunct Mother's Pub (next door to Reverse), where Browards - and sometimes Miamis - top MC's like Raw Filth and Surgeon General constantly battled it out. I thought all the music videos, and short films I created there. I thought of my office and how for months straight 4 young graphic designers and animators sat together diligently trying to conquer the world, while listening to Moon Doggie create beats we felt at the time were epic. I thought of that dream ending with Hurricane Wilma. I thought of PR and J.Dot who also had a studio next door and my favorite line he quoted: "9 to the 5 to the 4, J. Dot Packs more lines in your nose." I thought of the devious debauchery that went on that will never be spoken or heard of again. I thought of meeting Canibus, witnessing a hip hop icon making music with my high school pal DJ Immortal and another one of my closest friends Chopp Devize right here in this now dismantled warehouse. Overwhelmed with it all, I bummed a cigarette from Eileen - as I always do because I think I am technically saving her life by sacrificing my lungs for my buddy Paul Raimondo's girl. I am just a good friend that way.
 
I proceeded to make my rounds saying hello to the people there. DJ Trails who I can attest to being one of my best friends greeted me with much love and proceeded to talk to Immortal on some business venture. I touched the walls as if absorbing it's last field of energy. I felt as if it touched back.
 
Chopp D soon arrives followed by Hugh Hayes, and Bless of Nocternal Music. Now what do you think is going to happen when you have the likes of Flawless The MC, Pilot Rai, Hugh Hayes, Bless, and Chopp Devize with DJ Immortal on the ones and twos? Perhaps the greatest fucking freestyle cipher NEVER to be documented. A few photos and slight iphone clips sure but not to the level Underlab always took it. It's all good because we were all there to give our last respects to an end of an era like only real hip hop heads know how to do. It was more about living the moment. Each MC took turns murdering the mic like a pack of hip hop Devils Rejects. 
 
Yes, this was the last night at Reverse Polarity Studios, now Mars Auto Parts. It was glorious, but all good things unfortunately do come to an end, making room for greater things in our lives. When I spoke to Immortal, expressing my sadness he comforted me by saying that "this place had a great run. We are all headed towards a bigger direction this year. It's always for the best." 
Perhaps. No use in dwelling on it, because fact is this place did have a great run. Over 10 years recording many locals and some mainstream artists. Nothing can explain the symbiotic relationship between Reverse and Underlab other than Ying and Yang. Now it is only Yang (rhymes with wang, so I went with it). I now realize that Reverse was like a springboard which we all jumped and are now diving into unknown waters, fearless, head first, no life vest but trust in the universe that great things will happen as we remember the platform from which we came.
 
To my Reverse Family - DJ Immortal and the whole Faderballistix crew, Mordechai, Colossus, HD Goodman (Good Music Makers), Chopp Devize (7th Direction/7D), Urban Rose(7th Direction), Pilot Rai AKA John Paul James (7th Direction/7D), DJ Trails (Hip Hop Elements), Moon Doggie (Nocternal Music) , Hugh Hayes(Nocternal Music), Bless(Nocternal Music), SonDay(Nocternal Music), The other PR, JDot aka John Paul, Diego Becerra (Underlab Studios) Stone Smith (Underlab Studios/Nocternal Music) Dwayne Adams (Underlab Studios / WEMERGE), Renda Writer, Dawn Dubriel (Underlab Studios/Redawn TV), The Architect, Flawless the MC, Skarlit Rose, Shawn W, Vibe One, and Kevin Keogh - One Love. 
 
Fuck Paris, We will always have Reverse. 

A Man is questioned by a police psychiatrist to determine his state of mind after committing a double homicide.

A Private Detective comes across a little more than she should on the city mayor. Now she must rescue her kidnapped son from thugs who are ransoming him for some very controversial photos.

Starring Epitaph, Beastman, Alli Bredin, and many others as cannibals sacrificing a virgin.

A sound analogous with a creepy journey to the boonies of New Orleans amongst the rattlesnakes, witches and vampires are the chords that splinter the air this night.Front center is the mysterious man with the voice of a musical ringmaster, who here commands a circus of rockabilly apparitions. His name is Tony Bones and his ribs make his guitar. His even more enigmatic companions - Percussionist Antoine Dukes, a squeezebox playing creature known as Paultergeist and Thee Scarecrow Jenkins on a bullfiddle - collaborate to release a soul long lost since the death of hip swashing skinny Elvis. Along comes the beautiful Audrey Rose of Shameless Burlesque sinfully moving in synch to the conjuring music which invokes a spirit gone astray.

 

This is a typical evening with South Florida’s rockabilly sensation Viva Le Vox, who for the past year has been touring the SFL Coast in the fashion of spell casting gypsies luring us onlookers with their hypnotic sound. Their latest album Desperation Alley offers a great mix of roots rock delivered by an insane bunch of carnie types, reminiscent of Rob Zombie’s Devil’s Rejects. You can buy the album right now on ITunes, or you can actually experience this eccentric band for yourself this February 3rd and 6th at Miami’s Church Hill’s Pub 5501 NE 2nd Ave or at the Poor House - 110 SW 3rd Ave in Fort Lauderdale - on Feb 12th. The experience will be like a bottle of Southern Comfort, the 1st season of True Blood and someone sexy to enjoy it with.

I recently posted an article on the ARTISTOCATS forum asking “Whats wrong with the south florida live music scene and what can we do to fix it?” Too much can be said. Sure we can sit here pointing fingers saying it’s so-and-so’s fault, or we can make this a positive learning experience. I am writing this now to give some free pointers to you bands out there. Yes, some of this is obviously common sense, but believe it or not, some of you bands need this. So pay attention!

 

#1. Practice. If you have to play with sheet music on stage, you have no business booking a gig.

 

#2. Bring Someone. If you can't bring at least, MINIMUM, one person per band member to come see your band play live, don’t bother booking a gig.

 

#3. Promote Yourself. If you think it's the promoter’s job to promote your band, don't bother booking a gig. Yes, it is the promoter’s job to promote the event, but would you really rely on someone else to do it all? Wouldn't you want the best show possible and to play in front of as many people as possible, including your own friends, family and fan base? Be your own promoter. Music is equally art and business.

 

#4. Style. Seriously. Put some effort into how you look. You might not be Brad Pitt, but you should respect your fan base enough to run a brush through your hair, at least. You can have style without looking like a poser. You don't have to be a model. but whatever you do, make it unique. Make it YOU. (Personal Tip- Guys with eyeliner=HOT. Guys with Glitter=HOTTER).

 

#5. Develop a stage show. Your front man should have charisma and the whole band should have a chemistry that shows. Anyone can stay home and listen to a CD or the radio. When they go out to see a live band, they want to see a SHOW. Give 100% for your performance, every time!

 

#6. Play and STAY. Shows are your best networking opportunity. Far too often bands show up right before they play and leave right after, giving no opportunity for people to come up and say "great job, when can I see you again, do you have a CD, etc". You might have lost a big opportunity with local media or a label scout. Plus, if you support the other acts on the bill, they'd be more inclined to stay and support you as well.

 

#7. Get involved in your local music scene. The more you know about what’s going on, the more opportunities you will learn about. Make friends with other bands so they'll support you. It's very common at shows that the majority of the audience is made up of other local musicians. Make contacts and find out who the good people to know are and who you should probably stay away from.

 

#8. Know Your Fans. Pass around a mailing list at your shows. Keep in touch with people by sending emails announcing future shows. Include news about the band, picture's, maybe even a free download once in a while. Most importantly, make sure there IS news to announce. Make your band sound interesting by announcing newspaper or magazine articles, videos, awards, anything. If you have nothing to announce, no one will remember you or care about you after awhile.

 

#9. MERCH! Demos, CD's, T-Shirts, Stickers, and Buttons - Anything with your bands name on it. You are nothing until you have something tangible for people. You should really develop a recognizable logo. Free is always good for the crowd, but you should always give value to your product, so giving things away for free should be limited. How often have you been given something for free and just tossed it, figuring its crap? How often have you given away your CD's just to find that people leave them lying around? That’s because they assume there's no value to it. Save the freebies for specials friends and fans who you know will appreciate it and to media who could help further your career. If you really want to give things away free, just to get them in some hands, do a CD release party or some type of special event for that reason. Got New Shirts? Make a deal such as "buy our CD and you get a free t-shirt!".

 

#10. Physical and Electronic Press Kits. You should have them ready to mailed out or emailed at any given moment’s notice.

 

Stay tuned for next issue where I will discuss exactly what should be included in your press kits!

 

For More on Queen of The Scene -
~* www. QueenOfTheScene .com *~

South Florida's Local Music Scene Website

www.QueenOfTheScene.com - www.Myspace.com/SFL_QOTS

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